Privacy Policy

Effective Date: January 1, 2026

This Privacy Policy describes how Southeast Limo Company ("we," "us," or "our") collects, uses, protects, and discloses your personal information when you visit our website, southeastlimo.com (the "Site"), and use our private transportation services. We are committed to protecting your privacy and ensuring compliance with Massachusetts state laws and applicable federal regulations.

We collect information from you when you voluntarily provide it to us and automatically when you interact with our Site.

• Personal Contact Information: Name, email address, phone number, and physical billing/mailing address.
• Trip & Itinerary Details: Pickup and drop-off locations, dates, times, flight information, and any special accommodations (e.g., child safety seat requests).
• Financial Information: When you make a reservation, we collect payment information (such as credit card numbers) to process the transaction.
• Automated Information: We automatically collect certain technical information when you visit our Site, including your IP address, browser type, operating system, and browsing behavior on our pages.

We utilize the collected information strictly for legitimate business purposes, including:

• Service Delivery: To process reservations, manage dispatch, and provide secure and reliable transportation services.
• Communication: To send booking confirmations, receipts, driver updates, and respond to customer service inquiries.
• Marketing (With Your Consent): To send you promotional emails or updates about our services. You may opt out of these communications at any time in compliance with the CAN-SPAM Act.
• Site Improvement: To analyze website traffic and user behavior to improve our online experience and functionality.
• Legal Compliance: To comply with applicable legal obligations, resolve disputes, and enforce our terms of service.

We respect your privacy and do not sell, rent, or trade your personal informationto third parties for their marketing purposes. We may share your information only in the following circumstances:

• Trusted Service Providers: We securely share necessary data with third-party vendors who assist us in operating our business, such as PCI-compliant payment processors, email hosting services, and dispatch software providers. These partners are legally and contractually bound to keep your information confidential.
• Legal Requirements: We may disclose your information if required to do so by law, subpoena, or other legal processes, or to protect the rights, property, or safety of Southeast Limo Company, our employees, our passengers, or the public.
• Business Transfers: In the event of a merger, sale, or transfer of our business assets, customer information may be transferred as part of the transaction.

We take data protection seriously. In compliance with the Massachusetts Standards for the Protection of Personal Information (201 CMR 17.00), we maintain a comprehensive written information security program.

• Payment Security: We do not store full credit card numbers on our local servers. All payment transactions are encrypted and processed through compliant, secure third-party payment gateways.
• Protection Measures: We implement industry-standard physical, technical, and administrative safeguards to protect your personal data from unauthorized access, alteration, or disclosure.
• Breach Notification: In the unlikely event of a data breach involving personal information, we will notify affected individuals and regulatory authorities as required by Massachusetts General Laws Chapter 93H.

Our Site uses "cookies" and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences and analyze site traffic (e.g., via Google Analytics).

• Your Choices: You can adjust your web browser settings to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may limit the functionality of certain features on our Site, such as online booking.

Our Site and services are intended for a general audience and are not directed at children. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from individuals under the age of 13. While we provide child safety seats for our passengers, reservations and data submission must be completed by a legal adult (18 years or older). If we discover we have inadvertently collected data from a child under 13, we will immediately delete that information from our records.

You have the right to control your personal data. You may:

• Opt-Out: Unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of the email.
• Access & Update: Request access to, or correction of, the personal information we hold about you by contacting our reservations team.

We reserve the right to update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a revised "Effective Date." We encourage you to review this page periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us at:

Southeast Limo Company

• Phone: (774) 256-2100
• Email: reservations@southeastlimo.com